Glass History
vintage advertising
'THE CASE OF THE SQUARE FOOT'
Text from Advertisement:
"The Case of The Square Foot"
| Though parlor economists may refer to it as "just storage space", a distributor's square footage is a vital junction right in the middle of American business. And those who attack
"middlemen" as contributing nothing to the value of goods, mistake the contribution made by floor space. A case in point is the new curved windshield: to stock one curved windshield takes as much floor space as eighteen flat windshields. Sudden demand for that much storage space places too big a burden on retail handlers of auto glass. Such a major adjustment calls for a specialist in the business of floor space and handling . . . a nearby wholesale distributor with a big warehouse. Floor space costs money to build and money to maintain. Large stocks of glass tie up money. Trucking glass into a warehouse and out again costs money. No one questions overhead and labor in any business as additions to value. When a machine cuts or grinds or bevels glass - when the labor changes the shape to conform with a table top - the additions meet the eyes. The service of floor space, though not so visible, is just as genuine. It is the service of having the exact kind of glass you want ready and waiting for you when you want it. All Libbey - Owens - Ford Distributors and Dealers are independent businessmen. And they're local men who specialize in this service of knowing what you are going to want and having it ready for you. |