PPG Industries, Inc. is pleased to offer you an
opportunity to participate in a new, national marketing initiative to be introduced in
1999. The initiative, named PPG PROSTARS, is a voluntary marketing alliance to be formed
between PPG and qualified LYNX Services auto glass replacement shops. PPG PROSTARS will
not affect your status as a LYNX Services participant.
The purpose of the alliance is to enable PPG PROSTARS participants
and PPG to more effectively compete in the auto glass replacement business. Our strategy
is to build business by creating a national brand, PPG PROSTARS, that combines the
strength of your companys local market presence with PPGs reputation and
capabilities in automobile glass manufacturing, and claims management. We intend to work
closely together to create a nationally recognized brand that stands for quality service.
The purpose of this brand is to positively influence the selection of your shop for auto
glass work.
This invitation is being extended to all active LYNX Services
participants. If you would like to learn more about PPG PROSTARS, and how you can
participate, simply return the enclosed reply card before January 15, 1999. Your local PPG
ARG representative will then contact you to schedule a detailed review of the new
initiative.
It is important that we hear from you before January 15, 1999,
whether you are interested or not. To expedite development of the new alliance, the open
enrollment period for LYNX Services participants to join PPG PROSTARS extends only until
March 15, 1999. After this date, future invitations to participate will be at the
discretion of PPG.
I believe the time is right for a marketing initiative that will
create a unique and sustainable competitive position for us both. This is our goal in
launching PPG PROSTARS. We look forward to receiving your response in the next few weeks.