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FIRST
PLACE in the PPG Design Challenge Awards for 2001 was won by
Randy Rodriguez, senior transportation design student at the
College for Creative Studies, Detroit. Rodriguez, from
Vancouver, British Columbia, received a $1,500 scholarship from
PPG Industries in the competition to design a luxury 2008-model
vehicle for an affluent young woman with new glass designs and
features that add safety and security as well as comfort,
convenience and utility. |
DETROIT, Jan. 9, 2002 - While dark glass on
today's vehicles provides passenger privacy and symbolizes status,
tomorrow's automotive designers see glass tops, spanning from the
windshield across the roof to the back window, on luxury vehicles so
that occupants can see and be seen.
In a competition sponsored by Pittsburgh-based
glassmaker PPG Industries, winning designs by students of Detroit's
College for Creative Studies (CCS) show how glass can add safety and
security as well as utility, comfort and convenience for a luxury 2008
vehicle.
PPG's Ernest Hahn, vice president, automotive
glass, presented the PPG Design Challenge Awards, for 2001, to these
CCS transportation design seniors:
First place: Randy Rodriguez, 24, Vancouver, British Columbia.
Second place: Brian Izard, 21, formerly of Houston, now from Plano,
Texas.
Third place: Jeff Sanders, 30, formerly from Ennis, Texas, who now
lives in Detroit.
Hahn presented the awards during ceremonies at the North American
International Auto Show in Detroit, which opens to the public on
Saturday. The students received scholarships of $1,500 for first
place, $1,000 for second place and $500 for third place.
Rodriguez's first-place design is for a car-like
crossover vehicle that has the ruggedness and versatility of a sport
utility, with extensive use of glass above the daylight opening to
enhance visibility and, therefore, safety. Each section of the
two-piece glass roof can be moved down behind the rear passenger
seats. Instead of the windshield having the traditional curved, framed
shape, sections on both sides at the A-pillar step down below the main
base, dropping onto a narrowed, carved-out hood. This allows the
driver to see the front corners of the vehicle. Glass behind the front
door, from the roof to the rear fender, also affords better
visibility. Expecting life in 2008 to be busier with more traffic,
Rodriguez said he designed his vehicle to allow the driver to see the
road better for dramatically improved safety.
Izard's second-place design is for an elegant,
luxurious vehicle that combines the sportiness of a sport utility with
the cargo storage and flexibility of a hatchback. Inspired by the
stained glass windows of cathedrals, Izard shows how vibrant shades of
glass can be used as decoration to complement body color.
A glass roof creates an open, airy feeling for the passenger
compartment. Inside, a frosted green glass center console creates
visual depth and interest. Izard wanted his use of glass to be
"practical and feasible, more production oriented."
Sanders' third-place design is for a four-door
station wagon-type vehicle with glass forming the entire top above the
daylight opening. A single piece of glass comprises the windshield and
elongated roof, supported by a crisscrossing polished aluminum frame.
Overhead side impact airbags are installed in dome-shaped cylinders.
"I left the styling of the rest of the vehicle relatively mundane
to draw more attention to the glass upper for more emphasis on this
feature," Sanders said.
Judges for the PPG competition, all CCS alumni,
were Mark Allen, senior designer, Truck Studio, DaimlerChrysler; Jim
Fleming, senior creative designer, Truck Brand Character Center,
General Motors Corp., and Douglas Gaffka, director - design, Living
Legends, Ford Motor Co.
Twenty-five transportation design seniors
submitted concepts. To prepare them for the contest, PPG glass and
coatings experts provided the students with information about glass
manufacturing and design and color trends. They also heard from Amy
McFarren, senior manager, J.D. Power and Associates.
The concepts were based on a targeted consumer
defined by J.D. Power: an affluent e-commerce executive named Sara, 30
to 35 years old, living in the San Francisco area whose vehicle is a
statement of who she is.
Designs were judged on appropriateness and
creativity, the students' sketch work and idea generation, and
professionalism of the students' presentations before the judges.
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