Duane Rogowski, a long time industry EDI expert and senior DialMark programmer said, “Enough people are in the pockets of the independent glass shop.  It’s easier for the customer and for us as the vendor if EDI is done direct.  You have fewer possible points of failure and ultimately, greater billing control ends up on the glass shops bottom line in lower costs.”

    Free Direct EDI will be included in DialMark’s point of sale / CRM (customer relationship management) software which became available to the public April 1^st.  Additionally, DialMark plans to support the trend of direct EDI billing through the Internet.  Current DialMark customers sell over 150 million dollars in Auto Glass, which translates into a large number of EDI invoices.

    According to DialMark President John Wharton, “Free EDI was our goal from the beginning.”  Speaking of the recent friction between DialMark and Lynx Mr. Wharton added, “Because of our legal involvement with LYNX and PPG we’ve been forced to change our technology in order to maintain our promise of free direct EDI.  To our customers, it’s still the same great software and service.”

    DialMark will begin Internet demonstration of their software available from their website (www.dialmark.com) beginning April 1^st.

    DialMark was founded in 1999 with a focus on direct selling strategies for independent auto glass companies and is run by John Wharton and Doug Call.  The company is based in South Jordan, Utah.