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August '99 |
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| PPG Prostars and Safelite
Use Humor in TV Advertising Comedy is the theme as the latest television commercials hit the tube. You can download the .mov files at the links below. You'll need QuickTime or another movie file player, and caution, the files are fairly large. |
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PPG Prostars has announced a television ad touting the service of their newly formed auto glass alliance of shops. This "cute" little ad features a poor guy taking his car through a car wash and having it completely filling up with water. The moral being, that if you don't have your windshield replaced properly, you may end up with a slight 'leak problem'. The Prostars service men come to the car wash and replace the glass, while the gentleman sips coffee from a Prostars coffee cup. He then prepares to drive away, emptying his water - logged violin with a smile. You have to wonder what this "visual statement" says about safe drive away time.
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Safelite Autoglass commercials
include a neat little "ditty" of a driver encountering a rock chip as it streaks
towards the windshield in the form of a "meteor". Great effect and great sound. The Safelite "Repair Medic" streaks to the scene of the "crime" and performs the repair, under the slogan of "if there's a rock, we roll". You can go to Safelite site to download and view the ads and get information about what channels to find them on television. |
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