Glasslinks
Auto Glass Biz News
January, 1999
In an effort to raise brand awareness of the Carlite product line,
retailers and wholesalers both will have opportunity to win prizes in
a new sales promotion titled "Carlite Big Brand Bonanza".
According to Lori Dean, marketing programs manager of Visteon Global
Aftermarket Operations, wholesalers will have chances to win prizes
including electronic equipment, travel gift certificates, golf, and a
trip to a renowned school of high performance driving.
The retail promotion is scheduled for mid-January, with weekly, monthly, and grand prizes. Winners will be based on random drawings, with every Carlite glass order counting as an entry. More information will be forthcoming shortly. Carlite has long been a leader in the industry with technical and safety information. They hope to build on this strategy by stepping up their communication to insurance companies and consumers alike. Along with their recently introduced "logo glass" initiative, Carlite hope it's distributors and retailers help educate consumers about the benefits of using O.E.M. glass in the Ford family of vehicles. |
source: Carlite Literature